Exo Terra will be marking the “Year of the Frog” by sponsoring the North American Amphibian Conference (NAAC), which runs from Friday, June 6 through Sunday, June 8 at the French King Conference Center in Erving, MA. Billed as the “biggest dart frog show of the year,” the NAAC event is intended to raise funds and increase awareness of amphibian conservation. Organized by a cross section of amphibian enthusiasts that includes zoo keepers, university naturalists and others, the NAAC conference will feature lectures, workshops, field trips, a raffle and auction. There will also be a fundraising barbeque and a banquet featuring keynote speaker Chris van der Lingen of The Netherlands, who will be debuting his long awaited English version of a DVD on Dendrobates pumilio as well as discussing projects that he is currently working on in Panama. The Amphibian Ark, part of the World Conservation Union, declared 2008 the Year of the Frog, to raise awareness of the issues threatening the world’s amphibian population, and mobilize concerned groups to action. Major zoological parks throughout the world are participating in the Year of the Frog campaign. As part of the overall Year of the Frog effort, the NAAC event will be raising money for frog and amphibian protection projects and organizations. These include the Panama Pumilio Protection Project, the ABG Amphibian Conservation Project, the Costa Rica Amphibian Research Center, Tree Walkers International, Amphibian Ark and the Cryptobranchild International Group. These goals couldn’t be more timely or more critical. According to the World Conservation Union (IUCN) at least one-third of the 6,000 known amphibian species are threatened with extinction. Aside from the growing problem of habitat loss, frogs and other amphibians are being threatened by the spread of an infectious fungus disease called chytridiomycosis (more commonly known as “chytrid”). “Frogs are a vital part of the ecosystem and they must be protected,” says Emmanuel Van Heygen, Exo Terra Manager. “Our commitment to NAAC and the Year of the Frog demonstrates our ongoing dedication to preserving the natural habitats of amphibians and conservation efforts worldwide.” For more information on NAAC, visit www.tnaac.org.

San Jose, California, March 1, 2008 - Exo Terra, the global market leader in terrarium products, has become a strategic sponsor of the International Reptile Conservation Foundation (IRCF). “Exo Terra is committed to conservation and, after a long search, we felt that the IRCF was by far the conservation organization most closely aligned with our goals,” says Emmanuel Van Heygen, lead product developer of Exo Terra. “Our products tend toward more realistic and naturalistic terrarium, but nothing can replace the amazing beauty of the natural world. We all need to do our part to help preserve it.” “Exo Terra’s investment in the IRCF will help grow the IRCF by reaching out to a larger community of supporters and in turn expanding our ability to help species and habitats in need,” says Michael Kern, IRCF Chief Operating Officer. “Corporate investment is a strategic component of how the IRCF operates, and we are happy to see Exo Terra join us in our cause.”As a General Sponsor, Exo Terra will make a cash donation to the IRCF. That will be used to enhance Iguana, the quarterly journal distributed to all IRCF members. Specifically, the journal will incorporate a four-page color spread sponsored by Exo Terra. “The more color in the journal, the larger audience we can reach. Since most of our money is raised through memberships, the more members we can attract, the more money we can raise, the more ecosystems we can help protect,” says Sandy Binns, IRCF Chief Financial Officer.Additionally, Exo Terra and it’s parent company, Hagen Inc., will look for opportunities to use its market-leading presence in the reptile and pet communities to increase awareness of the IRCF and the conservation needs of reptiles and amphibians around the world. Says Rolf Hagen, CEO of Rolf C. Hagen: “We believe we can help the IRCF get its conservation message out to a broader audience. Whether through web-site linkage, trade show presence, or strategic product labeling, we believe this relationship creates a win/win/win relationship for Exo Terra, the IRCF, and, most importantly, the fragile reptile-rich ecosystems of the world.”"We are happy to have Exo Terra as a sponsoring partner of the IRCF,” says John Binns, IRCF founder and CEO. “Exo Terra is truly an innovative company with market-leading products and a unique philosophy of aligning its market activities to the natural world.”The June issue of Iguana will be the first to incorporate the Exo Terra-sponsored color enhancements.

About the IRCF
The principal aim of the IRCF is to support conservation and research programs that contribute to the survival of threatened reptiles and their habitats. IRCF support may include fundraising, land acquisition, logistical support, communications and promotion of species awareness, publications, and volunteer coordination. Programs supported to date include Project Heloderma (Guatemala), Blue Iguana Recovery Program (Grand Cayman), Project Palearis (Guatemala), Gharial Multi Task Force (India), Argentine Sand Dune Lizard, Fijian Crested Iguana, Chinese Alligator Fund, Jamaican Iguana Recovery, Anegada Iguana Recovery Program (British Virgin Islands), Ricord’s Iguana (Dominican Republic), Conservation Project Utila Iguana (Honduras), Turtle Survival Alliance, Rhinoceros Iguana (Dominican Republic), and the Turks and Caicos Iguana Relocation Program. The IRCF is a 501 (c)(3) not-for-profit organization.

Exo Terra, the world’s leading reptile brand was featured in the new series of BBC’s Beat The Boss. The popular kid’s TV show, billed as Dragons’ Den meets The Apprentice, features a team of 3 children (the ‘Bright Sparks’) going head-to-head with a team of business professionals (the ‘Big Shots’) to design a new product. In one episode, the teams competed to design the ultimate reptile product. Exo Terra Brand Manager, Emmanuel Van Heygen, appeared on the show as the teams’ advisor. Rolf C. Hagen Inc., with the help of REPTA President Chris Newman, then turned the teams’ innovative designs into 2 amazing real world prototypes which were viewed, tested and voted upon by a team of 25 children. So which team won? Tune in and find out!